#Business linkedin account professional#
#Business linkedin account free#

“The most common advice I see from LinkedIn gurus, is the most crippling for your mental health. Neuroscientist Sonal Bhaskaran explained her prognosis. 'LinkedIn gurus are crippling mental health' “Awards, certifications and any thought-leadership activity are all going to boost your profile - and make you look more attractive to your prospects.”īut there’s few things more unattractive on LinkedIn than commenting on your rivals’ posts, or following the followers of your rivals, solely to steal their followers. “Who you are connected to will come into play, and your activity and posts definitely have a bearing on how you are perceived. “This is more about the overall feel of your profile,” Craven explained yesterday in a statement, addressing contractors. The third category is best-described as the contractor’s (or LinkedIn user’s) “professional footprint.” 'Make you look more attractive' [But how does the content position you to your target audience? Is it aligned with the psychology of the buyer i.e.

#Business linkedin account free#

“Second, content,” continued the boss of the CV & Interview Advisors, which is offering a free webinar to ContractorUK readers on June 26th. Also, use emojis to give text formatting and visual appeal. So your profile photo, your LinkedIn background image and any imagery on your featured posts/activity. Managing director at the CV & Interview Advisors, Craven also said that whereas Westall has five tips, he believes LinkedIn profile prowess broadly falls into three main categories. It’s serving as your website where potential clients look at you with a critical eye,” the coach told ContractorUK. “The key is indeed to see your LinkedIn profile as your landing page. Matt Craven, a LinkedIn coach who specialises in contractors, endorsed what he described as five “great” tips - for both first-timers trying to specialise and outside IR35 contractors. , make it the problem you solve.” 'Not chunky'įor his fourth tip, Paiger’s CEO said a LinkedIn user’s ‘About’ section should be broken up and easy to read (“not a chunky paragraph”).Īnd for his fifth, Westall said use LinkedIn’s ‘Featured’ section as “an opportunity to feature well-performing” projects, work, or the user’s most popular posts/links. “ headline needs to describe more than what you do and who for. And your banner? Make it branded to you and your company.

“, your profile image party or holiday selfies. “Head to the top right of your profile and take out those random numbers… ‘edit public profile and URL,’” Westall began. 'Take out those random numbers in your LinkedIn URL' Instead, contractors should give their profile “polish” by taking five actions related to the page’s “set-up”, recommended Darren Westall, of AI marketing assistant for agencies Paiger.

#Business linkedin account professional#

The five tips start off by saying that despite representing a professional worker’s “prime real estate,” too often a user’s LinkedIn profile is “bare and not utilised.” A LinkedIn coach to contractors is endorsing five new tips from an AI-in-recruitment boss - and a post from a neuroscientist - on using the business networking platform better.